It is also a guarantee of durability, a concept that is close to our hearts: Knowing your best color means choosing clothes that look like you, and that last.

OUR HISTORY

Modefarben & (BASIC-ZEN) offers a variety of optimized fashion styles, with bold colors and bold patterns. Offering a range of distinct colors, the site allows customers to create a unique look that reflects their personality.

A good understanding of color and the impact it has can greatly improve your health and well-being. Choose colors that will harmonize with your environment to create an atmosphere of calm and joie de vivre.

Modefarben (BASIC-ZEN) is a project that allows us to share our daily lives through social networks and build a colorful and fashionable community of fashionistas. With Modefarben (BASIC-ZEN) you can wear and share your style to always feel fashionable.

"A color only shines in a certain environment, in the same way that eyes smile only in a face."
Ludwig Wittgenstein, philosopher

MARY CHO

My name is Mary CHO and I represent the colorful lifestyle movement. My online store offers trendy clothes in bright colors that will give you pep and style. Discover unique pieces that promote well-being and freedom of expression for everyone.

Our "Emphasizing Colorful Fashion" line offers you vibrant styles to put in your wardrobe to help you feel good. Each piece is designed to give you an extra pop of color so you can shine.

Founder MODEFARBEN

Building a brand may seem easy and effortless, but starting a business at 48 with no financial resources made me realize that the challenges of early career entrepreneurship are never transparent.

I started documenting my experiences and learnings on social media by watching a series of videos designed to help me start, launch and grow my business. The bright colors, exciting textures and vibrant garments of the clothes refresh the wearer

I have been fascinated by fashion and color since my childhood. Capturing everything allowed me to present a premium collection for all body types through cuts and colors, bringing zen and joie de vivre; so the combination of the two is truly magical.

I hope you love our products as much as we love choosing them for you.